Buckle Up We do not want new members
The QuadPara Association of South Africa will ask motorists to wear their seat belts this festive season in order to prevent a spinal cord injury in the event of a crash.
This Festive Season, you will see quadriplegics & paraplegics deployed at 6 garages on national roads encouraging motorists to Buckle Up (wear your seat belt) in order to reduce the number of spinal cord injuries from road accidents on South African roads.
QASA will launch on the 7th of January in order to greet road users on their holiday travels with a strong message to use their seat belts. Shawny B, Radio 2000’s “Top 30 Countdown” show presenter will be broadcasting from midday – 3pm at the Petropoort Panorama West at the launch.
Motorists will be approached at the garages by quadriplegics & paraplegics and asked to sign a pledge to Buckle Up and in return they will receive a license disk sticker.
Quadriplegics & Paraplegics involved with this road safety campaign will be branded with bibs which identify them as campaigners and will introduce themselves in order to encourage motorists to wear their seat belts on their journey.
45 members of QASA have been employed for this project and the Association is proud to be part of this road safety initiative, as part of their commitment to the “prevention of spinal cord injury” and disability.
The Association has evidence that if you are wearing your seatbelt and in an accident, your chances of sustaining a spinal cord injury are drastically reduced.
More than 900 people become spinal cord injured in South Africa per annum and half of these from road accidents, the impact on their lives and the lives of their families are devastating and the cost immeasurable.
The BUCKLE UP – WE DON’T WANT NEW MEMBERS campaign was awarded the S.A. Guild of Motoring Journalists “Road Safety Project of the Year” award.
This year, the campaign is supported by the Road Accident Fund and the Round Table’s Cannonball Run event.
QASA is a member of the Global Road Safety Partnership thereby demonstrating their commitment to road safety in South Africa.
QASA supports the decade of action for road safety and endorsers any reasonable initiatives to prevent injury and death on South African roads.
The CEO QASA, Ari Seirlis says, “We are proud to deliver a road safety programme to the public and not only will we reduce the number of persons sustaining spinal injuries in accidents, but we employ our own members in implementing the project. Some of the very victims of road accidents, will be at the garage sites, encouraging road safety to the public”
So often, charities are seen with their hands out for handouts, in this project, we extend a hand out to the South African public giving something back in the form of an awareness campaign that will save millions in rehabilitation costs and reducing the number of persons becoming disabled. We owe our road users this campaign.
QASA is also very proud to have a strong partnership with the Road Accident Fund who assist in the resourcing of this initiative.
QASA makes a big investment in “prevention” and this exercise is a demonstration of our commitment to reducing the number of spinal cord injuries in South Africa.
Distracted Driving is also on our agenda where we encourage road users not to use their mobile phones whilst driving, whether that be talking or Texting”.
The Station Manager for Radio 2000, Puleng Thulo says, “Radio 2000 cares about the communities that is broadcasts to and it is our responsibility to keep our listeners safe on the roads during this festive season. Radio 2000 is proud to support QASA’s Road Safety campaign which encourages drivers to pledge their support and keeping safe on the roads and remembering to buckle up. Through our extensive geographic reach we hope to amplify the awareness of this great road safety initiative. Through our involvement we hope to decrease the number of fatalities on the road during busy holiday periods to ensure our listeners get to their travel destinations safe and sound.”
About Radio 2000:
Radio 2000 is the preferred station for South Africans with a mature mind-set who are looking to engage in positive and constructive dialogue to build, strengthen and unify the country and its people. Appealing to a diverse audience, the station offers cutting edge adult contemporary content that covers the latest in breaking news and issues of national importance, playing a blend of the best in local adult contemporary music from 60’s – 90’s including current hits! Radio 2000 is the only station that offers the most exhilarating live commentary of the most popular spectator sports.
Through Radio 2000’s compelling and relevant content, the station continually strives to create the best memories in radio for its listeners leaving audiences with a warm sense of nostalgia and a feeling of togetherness.
Radio 2000 is the only national platform that offers advertisers access to the largest geographic footprint of South African adults.
Visit Radio 2000 online at www.radio2000.co.za, or find us Facebook, Twitter @Radio2000ZA and Instagram.
QuadPara Association of South Africa
031 7670352 T 031 7670584 F 0829014150 C firstname.lastname@example.org