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Hello Kitty hits Hollywood with planned film debut

Date: Mar 6, 2019

Hello Kitty, Japan’s moon-faced global icon of cute, will soon appear in a Hollywood film for the first time in her 45-year-old history...

Sanrio, the feline character’s operator, announced it was teaming up with New Line Cinema and FlynnPictureCo for the film after a near five-year discussion about rights for the big screen.

“A search for writers and creative talent will commence immediately,” Sanrio said in a statement.

The mouthless character, with her child-like hair bow and a registered height of five apples, has spawned a multi-billion-dollar industry since Sanrio introduced her in 1974.

Immediately recognising Hello Kitty’s cash cow potential, the company branched out into merchandising the year after and she now adorns everything from pencil cases and pajamas to double-decker buses and airliners. [Read More]

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